Ferrari California T and Showroom Reveal Video
This was a two-fold event that not only launched the Ferrari California T into the South African market, but also the brand new Scuderia South Africa building in Bryanston. The concept behind the event was “out with the old and in with the new.” To deliver this, we transformed the Scuderia parking lot into old Italy - complete with an alfresco café set up, crooner entertainment and traditional Italian food from Mamma’s Cucina. Inside, the building was made to look like the future using clean lines, clever lighting, lasers and smoke machines. As the building was revealed, guests walked out of the old and into the future of the California T and Ferrari in South Africa.